Niall McGarry

Niall McGarry founded JOE.ie in 2010, building a male-focused Irish digital publication covering sport, technology, entertainment and lifestyle, and later launched Her.ie for an Irish female audience. Both operated under his company Maximum Media, which expanded into the UK as JOE Media before being sold to Greencastle Capital in 2020. He founded Fabric Social in 2021, a social-first creative agency that grew from around €2 million to almost €16 million in revenue in two years and scaled to 120 staff. Publicis Groupe acquired the business in 2026. Niall is originally from Castlebar, Co. Mayo.